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Are Your Photos Helping or Hurting Your Sale?

Whoever said a picture is worth a thousand words must have been in real estate. Photographs are really the "first showing" of a home, so it's important to make sure they tell the right story and build enough interest for a buyer to actually walk through the property.

Designate an experienced director of photography (aka your broker)

Even if you have a great eye, make it easier on yourself and let your broker guide the photo shoot. Our professional photographers know what works and what doesn't in listing home photos, which are different than fun photos posted to Facebook and Instagram. Also, we're so passionate about putting your home's best foot forward, we've been known to move a couch or two to get that perfect shot.

Create a story

Giving prospective buyers an initial tour of your home means creating a visual story. The first picture should make a buyer want to look at the second picture and so on. We can work together to tell a narrative of your home that will connect with prospective buyers. To really package an effective listing, words should conjure an image and pictures should tell a story. That's how they tie together.

Less is more (unless you're talking about flowers)

Move the car off the driveway. Take the photos off the refrigerator. And banish the garden gnome. Everyone has seen what not to do – from photos of an unclean bathroom to the ones showing a photographer's shadow. As your broker, I know what images help a listing and I've seen flowers make the difference in how buyers view a home. Flowers go a long way in curb appeal, so make sure you dress up your doorway.

Turn the lens on the neighborhood

Think about including a photograph of a nearby park or a cute corner coffee shop to show off the neighborhood. Don't let a buyer use their imagination. Make it easier for them to see what makes your home and neighborhood a great place to live.

Baird & Warner HomeFinder Alerts

Whether you're a seller or buyer, Baird & Warner HomeFinder Alerts gives you an edge. For sellers, it's a way to get in front of prospective buyers fast – and for buyers, it's a way to see the latest listings first. When a property that fits a buyer's criteria comes on the market, they'll receive an email alert the minute it's listed. These real-time email alerts not only build excitement about your property, they also make it easier to notify your broker of potential interest. Ask me how to sign up for this great tool.

Baird & Warner COO Earns Place on Chicago Women of Influence List 2017

Congratulations to Jennifer Alter Warden, Baird & Warner chief operating officer and executive vice president, on earning a top spot as Chicago Business Journal's Women of Influence 2017. Jennifer made the esteemed list based on her various professional accomplishments and her ongoing philanthropic work to make Chicago a great place to live. Jennifer serves as the steward of the Baird & Warner Good Will Network, which donates to a wide array of Chicagoland nonprofit organizations with a focus on shelter and homelessness, particularly for women and children. Since its creation in 2002, Baird & Warner's Good Will Network has donated more than $2 million to Chicagoland charities.


Jeff Coros  
Jeff Coros
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